Children’s Discovery Center is a child-care facility located just outside Cary, NC. Children range in age from infants to kindergarten. The website is a simple small business website for marketing and information purposes. Parents of young children often have very little time to view a website. They need to acquire the needed information as quickly as possible. For this demographic, simplicity is key driven by a focus on straightforward information delivery. The design, especially the color palette, is meant to reflect the mood of a childcare facility. I can attest to the warmth. My youngest child spends his weekdays at the center.